Sometimes human beings make decisions based on feelings and ethical concerns rather than data. This feelings based approach to decision making seems almost unnatural to certain people. Certain minds feel that weighing our decisions based on cold hard facts (DATA) is the only CORRECT way forward. Often times when humans make decisions based on feelings it is for a high impact or wide reaching change so we need to be careful as we often have bias that will affect our feelings AND sometimes we do not even know it.
Nick.